Mobile Marketing – Is Your Business Using it Yet?

Mobile marketing uses a mobile device to send a message to your potential customers. This tool is becoming increasingly popular since SMS became an advertising channel. SMS services can now incorporate images, audio and video besides text. Multimedia Message Service, or MMS and advertising on web pages for access by mobile devices are upcoming marketing methods used by The Internet Business Coach and all good internet marketing service providers with increasing popularity.

The potential for such services is tremendous. Most consumers spend an average of 6.5 hours a week on the mobile web and as a result, companies using mobile marketing experience profits with significantly reduced costs of sales. You can obtain the highest value from a marketing budget by resorting to such a medium for advertising your business. The immediate connectivity and the ever-growing support for sophisticated applications can offer the perfect means to influence and retain clients.

Why do SMS or MMS services provide such marketing success? We all know that clients need information in real-time. Mobile solutions can offer exactly this, you have to send a simple marketing message, introduce the consumer to a new campaign, then allow them to visit your mobile website.

What’s more is you can address almost any age group with a cheaper solution, for both you and your customers. It is true that the tech-savy younger generation has known the online world from an early age. They seem to remember more mobile marketing content than baby boomers! So this means that companies need to incorporate this tool in order to cater for the future market of consumers who have been aware of the virtual world since an early age.

We were saying that SMS users spend most of their time typing messages. They are actually twice as many as active email users. You can now see that here lies a great potential for marketing your products and service, right in the middle of human interactions. Text messages can be read quickly and responded much quicker than email communication. Mobile phones are personal and are always carried around by their owners. This allows for a highly interactive and personalised solution for any marketing campaign. Customers can take advantage of your special offers or obtain additional information and receive alerts about events.

The response rate for SMS has been estimated at 15%, compared to 3.5% for direct mail or other traditional techniques. These are amazing numbers that can literally qualify SMS marketing as a great option for your arsenal of marketing strategies. Campaigns can be targeted to particular groups based on age, gender, profession or interests. Also, customers tend to forward messages in their groups. This means that there is high potential for viral marketing, or word-of-mouth advertising. And the best part of it is that bulk SMS messages can be extremely cost effective and time saving.

Thanks to the advanced capabilities of today’s high-tech networks and devices, you can identify niche audiences and offer products that cater to their interests with mobile marketing. A good internet marketing service like the Internet Business Coach can easily create and implement a mobile marketing campaign with messages that can be delivered in a matter of seconds for you. It can’t get any better than this!